James Scouller started The Scouller Partnership, a specialist executive coaching practice, in 2004 after eleven years as a CEO in US and British multinationals and nearly 30 years in industry.  He coaches both experienced and up-and-coming leaders – and executive teams – in multinationals, small private firms and not-for-profit organisations.

As an accredited professional coach, he’s unusual for four reasons.  First, having been a CEO, he understands first-hand the pressures that leaders face.  Second, he had a coach, so he knows what it’s like to be the client.  Third, he has two advanced coaching qualifications.  And fourth, he’s undergone four years of practical psychological training; meaning he’s had to work on his self-awareness and self-mastery.

He’s also author of The Three Levels of Leadership, the ground-breaking practical guide to developing leaders’ presence, resilience, knowhow and skill.  It has received five-star reviews around the world since its original 2011 release – largely through word-of-mouth – because of its four-dimensional definition of leadership, its reframing of the leader’s purpose, the “three levels” framework, its model of the human mind and its emphasis on self-mastery. The expanded second edition came out in September 2016 with new tips, tools and models on motivation, executive presence, how to lead change and how to apply the four-dimensional approach to leadership.

Coaching Qualifications

  • Two years of training, leading to a Postgraduate Certificate in Executive Coaching and a Postgraduate Diploma in Coaching & Development.
  • A further four years of training in applied psychosynthesis psychology with the London Institute of Psychosynthesis.

Professional Accreditations

  • Accredited Executive Coach with APECS (the Association for Professional Executive Coaching & Supervision).
  • Accredited Executive Coach with AC (the Association for Coaching).
  • Certified to coach with FIRO Elements B/F/S and Belbin team roleinstruments.
  • Certified to coach with the Tipping Point Organisational Change Simulator.

Professional Associations & Ethics

  • James is a member of three professional associations:
    – APECS (Association for Professional Executive Coaching & Supervision)
    – AC (Association for Coaching)
    – EMCC (European Mentoring & Coaching Council)
  • He abides by their codes of ethics.


  • James receives ongoing supervision with an external, accredited professional to ensure quality control and continuous professional development.  
  • Note: the leading professional associations expect all executive coaches – no matter how experienced – to undergo supervision to ensure the best possible service to clients.

Mission, Location & Contact Details

  • Our mission is to inspire and enable transformation.
  • We are based in Flitwick, Bedfordshire, 40 miles north of London.
  • You can contact us by email at tellmemore@thescoullerpartnership.co.uk or by phone on +44 (0)1525 718023.

What Else?

  • James is married to Tricia (his partner in the business) and has three adult children.
  • He holds a 4th Dan black belt in Aikido, a Japanese martial art.
  • Laura Brooks and Paul Lawrence work with us on new business development.